LRG Clothing
LRG Clothing Brand History
—
LRG clothing //
LRG hoodie
|
Men’s fashion brand, LRG clothing, is a top competitor in the urban streetwear industry. LRG clothing is known for
their bright colors, memorable logos and original designs. LRG is actually an acronym for the brands full name,
Lifted Research Group. Lifted Research Group was founded by Jonas Bevacqua and Robert Wright in Santa Ana, California
in 1999. The creators of LRG clothing have made this brand successful in many ways. They are known for their purpose,
which is to discover and support underground hip hop and musical talent. LRG clothing is the brand for people who want
to use their passions to pay bills. B.o.B. and Curren$y are examples of emerging hip hop artists who were strongly
supported by LRG in their early days.
LRG clothing is very specific when it comes to creating new designs and concepts. Their main slogan is “Underground
inventive- overground effective.” Urban clothing fans witness LRG strive to fulfill this slogan everyday as they make
their presence known in the hip hop world and make the presence of upcoming artists known as well. LRG clothing is
also recognizable by their unique logos. The four major LRG logos are the cycle, the number 47, the giraffe,
and the tree. The cycle is a circle with an arrow representing the cycle of life and growth. Forty-seven is
how old Jonas Bevacqua’s mother was when he co-created the LRG brand. The giraffe with it’s long neck
represents being elevated to new heights and to be able to see above and beyond. The tree logo is a
visual representative of “Underground inventive-overground effective,” with the roots a symbol for the
underground and the branches the over ground. The tree is also a symbol of life and growth. Many times
LRG clothing will feature more than just one of the logos on one piece. The tree is often found within
the cycle symbol. One may find some LRG clothing with more than one of the logos embroidered or patched
on different parts of the garment as well.
LRG clothing has also branched out into a sister brand which is known as Luxurie clothing. Luxurie is a women’s
brand which carries many of the characteristics of the original LRG men’s brand and shares a similar purpose as
well. The Luxurie clothing line is recognizable by its signature logo which is an arrow in the shape of a
heart and the signature “L”.
LRG clothing remains one of the top urban clothing lines in America and they are active on the hip hop scene
right now too. Artists B.o.B. and Curren$y are two of the hottest rap artists out right now and they are
both supported by LRG clothing.
|
|
|
|
HIP HOP 2011
|
|
subscribe:
|
|
|
HIP HOP 2011 RAPPERS
|
|
subscribe:
|
|
|
HipHop 2011 Blogs
|
HIP HOP MUSIC & ART
HIP HOP VIDEOS
|
|
